Love, Maddie is redefining lingerie to the next level by highlighting the enchanting experience of slipping into thoughtfully crafted pieces that fit every curve of your body.
Photo: Love, Maddie
Love, Maddie is celebrating two beautiful years of doing just that: creating lingerie that’s not simply mass-produced but specifically made for you. Whether you’re curvy, petite, somewhere in between, or have special sizing needs, this emerging local fashion brand proves that lingerie can be more than just underwear, it can be a love letter to yourself.
Founded by full-figured model and writer Maddie Cruz, Love, Maddie was born out of her own struggles with body image and finding inner wear that fits and understands her needs.
“As someone who spent years feeling like I didn’t belong in traditional sizing, I wanted to create a brand that doesn’t just ‘include’ you but celebrates you,” Maddie said. “We believe that you shouldn’t have to fit into society’s boxes. Instead, your lingerie should fit you—your curves, your story, and your confidence.”
Photo: Love, Maddie
What makes Love, Maddie extra special is that every piece is custom-made, ensuring that no two bras, bodysuits, or panties are alike. And yes, that includes their stunning lace bodysuits, which you can purchase for as low as Php 1,499—an affordable price for high-quality, custom-made lingerie that fits like a dream. With free shipping nationwide and free repairs for life, you’ll never have to worry about finding the perfect fit again.
Backed by Lily of the Valley, a multi-awarded company with over a decade of experience in undergarments manufacturing, Love, Maddie isn’t just about beautiful pieces—it’s about making a real difference. From creating customizable lingerie for all body types to catering to individuals with special needs, the brand is committed to ensuring that everyone feels comfortable, confident, and truly seen.
“We’re not here to tell you what size you should be,” Maddie added. “There are eight billion people in the world—why should we limit ourselves to single-letter labels like S, M, or L?” And with Love, Maddie’s slow fashion ethos, every stitch is made with care, using ethically sourced materials that are as kind to the planet as they are to your body.
Photo: Love, Maddie
As Love, Maddie celebrates its second anniversary, the brand continues to push boundaries and prove that slow fashion can be sexy, fun, and empowering.
Whether you’re shopping for a special occasion or looking for the everyday essentials you deserve, Love, Maddie is here to remind you that the perfect fit isn’t just about lingerie—it’s about self-love.
To explore Love, Maddie’s custom lingerie collection, visit mylilies.net/collections/love-maddie. You can also check them out on social via facebook.com/maddieph or instagram.com/lovemaddie.ph